Cadillac Leads Canada’s Luxury Electric Vehicle Market
Canada NewsWire
OSHAWA, ON, Nov. 9, 2026
OPTIQ, LYRIQ and VISTIQ are three of the four top-selling luxury EV SUVs in Canada1
OSHAWA, ON, Nov. 9, 2026 /CNW/ — Cadillac leads Canada’s luxury EV market, capturing 51.9 per cent of the segment through September 20261. Cadillac EV sales increased 77.5 per cent in Q3 2026 compared to Q3 2025, with EVs representing nearly 70 per cent of all Cadillac vehicles sold in Canada year-to-date.
Based on internal Cadillac sales data, 64 per cent of Cadillac EV customers were first-time Cadillac buyers, demonstrating the brand’s ability to attract new customers with an eight-model portfolio that brings together design, technology, performance and a luxury customer experience.
“Earning more than half of Canada’s luxury EV market comes down to offering the choice, range, technology and refinement that luxury buyers expect,” said Adam Kostanowicz, managing director, Cadillac Canada. “Two technologies at the core of the Cadillac experience are Canadian built — from mapping and steering-control technology powering OnStar Super Cruise® hands-free driver assistance (3-year plan included)2 to Dolby Atmos immersive audio, both developed at GM’s Canadian Technical Centre. With 119 dealers across Canada, we’re pairing great products and technology with a luxury customer experience.”
Cadillac’s EV lineup also delivers range for everyday driving. With the average Canadian driving approximately 40 km a day3, a single charge can cover a typical week of daily driving, with estimated range extending from 490 kilometres in the OPTIQ to 748 kilometres on a full charge4 in the ESCALADE IQ.
EV Portfolio Highlights – Q3 and Year-to-Date 2026
- OPTIQ — up 112.6 per cent in Q3 and 109.7 per cent year-to-date.
- LYRIQ — up 29.7 per cent in Q3 and 13.9 per cent year-to-date.
- VISTIQ — up 93.2 per cent in Q3 and 175.9 per cent year-to-date.
Since 1902, Cadillac has defined automotive luxury. Today, Cadillac is leading Canada’s luxury EV market and bringing a new generation of customers to the brand.
About General Motors Canada
General Motors of Canada is headquartered in Oshawa, Ontario and is part of a global company that is committed to delivering safer, better, and more sustainable ways for people to get around. In Canada, General Motors markets Chevrolet, Buick, GMC and Cadillac vehicles through our strong Canadian network of dealers, as well as OnStar services. More information can be found at www.gm.ca or by following @GMCanada on Instagram.
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1 Based on Mobility Global Canadian New Vehicle Total Registrations through September 2026 for Luxury vehicle segmentation. |
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2 Always pay attention while driving and when using Super Cruise. Do not use a hand-held device. See cadillacsupercruise.ca for compatible roads and more information. Requires active Super Cruise trial or paid subscription. Services are dependent on compatible wireless networks provided by third-party wireless service providers, working vehicle electrical systems, GPS signal and other factors outside GM control. Changes in technology and wireless networks may limit or prevent the operation of certain services. Services, connectivity and capabilities are subject to terms and limitations and will vary by model, vehicle configuration, conditions, and geographical and technical restrictions. See onstar.ca for details. Trial period for Super Cruise connectivity begins on vehicle delivery date. Paid subscription is required after trial period expires. Conditions apply. See cadillacsupercruise.ca for details. |
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4 GM estimated from 100% charge using Government of Canada approved test methods. Factory default charge settings may limit battery charge level (currently to 80%), which can be adjusted in the vehicle & mobile app charge settings. Refer to vehicles.nrcan.gc.ca and NRCan Fuel Consumption Guide for details. Use for comparison only. Actual range will vary based on several factors, including ambient temperature, terrain, battery age and condition, loading, and how you use and maintain your vehicle. See Owner’s Manual for details and limitations. |
SOURCE General Motors Canada
