Five custom performance looks featuring pieces of ADÉLA-chewed 5 gum encased in resin will debut during her Red Bottoms Tour before being auctioned to fans in support of Save The Music Foundation.

KEY POINTS:

• 5 gum and rising pop star ADÉLA are turning chewed gum into wearable art, creating five one-of-a-kind performance looks that feature pieces of 5 gum.
• Crafted from tour-rehearsal gum preserved in resin, ADÉLA’s five bespoke stage looks turn the core philosophy of 5 gum into reality by translating all five senses into a fully immersive, wearable connection between artist and audience.
• The collection will hit the stage before it hits eBay, with ADÉLA wearing each custom look during her Red Bottoms Tour before the pieces are auctioned off to fans.
• Fans can own a piece of the collaboration while giving back, with all proceeds from the eBay auction benefiting Save The Music Foundation.

NEWARK, N.J., Sept. 21, 2026 /PRNewswire/ — 5® gum, the brand that exists to Stimulate Your Senses, is teaming up with pop star ADÉLA to launch the 5 gum x ADÉLA Stimulating Style Collection — a first-of-its-kind fashion collaboration that transforms chewed gum into wearable art.

Born from 5 gum chewed by ADÉLA during tour rehearsals, each piece was preserved in resin and crafted into five bespoke performance looks. Designed to blur the line between artist and audience, the garments and accessories celebrate the five senses at the core of the 5 gum brand, translating sight, sound, scent, taste, and touch into a tangible experience for fans. Handcrafted in partnership with ADÉLA’s renowned stylist and creative director, Chris Horan, the collection features a custom top and shorts with 5 gum wrapper fringe, a statement hat, a chain belt, and a custom mic stand, each incorporating preserved gum to reflect her bold identity and distinctive performance style.

Through this unique fashion collaboration, 5 gum and ADÉLA set out to capture the emotion, movement and sensory intensity of a concert. From the preserved gum ADÉLA chewed to Horan’s bespoke craftsmanship, each look carries a personal connection to the artist and a story of its own. Before the collection reaches fans, it will first take center stage: ADÉLA will debut a distinct piece from the collection at five tour stops on her Red Bottoms Tour: Nashville, TN; Atlanta, GA; Salt Lake City, UT; Denver, CO; and Phoenix, AZ, creating a unique story for every piece in front of a live audience. Following the tour, the stage-worn items will be auctioned on eBay, giving fans the opportunity to own an authentic piece of the performance experience.

“One of my favorite things about performing live is the connection you create with an audience,” said ADÉLA. “There’s an energy between an artist and an audience that’s difficult to describe but impossible to forget. Working with 5 gum gave me the opportunity to preserve a piece of that experience. Knowing these pieces will go directly from the stage to fans while supporting Save The Music Foundation makes this collaboration incredibly special to me.”

“‘How it feels to chew 5 gum’ has become one of the brand’s most recognizable expressions because it captures what 5 gum has always stood for: experiences that are immersive, sensorial and memorable,” said Fernando Rodrigues, Marketing Vice President, Mars Snacking North America. “ADÉLA and her performances embody that same spirit. Her boundary-pushing creativity, distinctive style and ability to create powerful connections with her audience made her the ideal partner to bring this collection to life.”

This partnership marks the next chapter in 5 gum’s long-term ambition to collaborate with barrier-breaking artists and fuel unforgettable sensory experiences. Over the years, the brand has consistently pushed cultural boundaries through a rich history of disruptive, fan-first activations, spanning custom jewelry design, interactive music drops via upcycled vintage boomboxes, secret-access bodega pop-up raves, and tangible sensory collectibles. The Stimulating Style Collection proudly continues this legacy, bringing fans closer to the music and culture they love.

Bidding for the 5 gum x ADÉLA Stimulating Style Collection will open on eBay following the tour, running from October 14 through October 24. All proceeds from the auction will benefit Save The Music Foundation and its mission to help students, schools, and communities reach their full potential through the power of making music, a cause selected by 5 gum and ADÉLA together.

To learn more about the collection and follow along with the tour, visit 5gum.com/Adela and follow 5 gum on Instagram and TikTok.

ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want tomorrow starts with how we do business today. Based on combined Mars and Kellanova 2025 net sales, we are now a $65bn+ family-owned business, with a diverse portfolio of quality snacking and food products that delight millions of people every day, and leading pet care products and veterinary services that support pets all around the world. We produce some of the world’s best-loved brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, CESAR®, M&M’S®, SNICKERS®, EXTRA®, Pringles®, Cheez-It®, and BEN’S ORIGINAL™. Our international networks of pet hospitals, including BANFIELD™, BLUEPEARL™, VCA™ and ANICURA™ span preventive, general, specialty, and emergency veterinary care, and our global veterinary diagnostics business ANTECH® offers breakthrough capabilities in pet diagnostics. The Mars Five Principles — Quality, Responsibility, Mutuality, Efficiency and Freedom — inspire our approximately 170,000 Associates to act every day to help create a better world for people, pets and the planet.

For more information about Mars, please visit www.mars.com. Join us on Facebook, Instagram, LinkedIn and YouTube.

ABOUT SAVE THE MUSIC FOUNDATION
Save The Music Foundation is a 501(c)(3) nonprofit that helps students, schools, and communities reach their full potential through the power of making music. For over 25 years, Save The Music (STM) has addressed the systemic inequities in music education by investing in culturally rich communities across the US. Since its inception, STM has donated $78M worth of instruments and technology to over 2,900 schools – impacting millions of students’ lives in hundreds of communities nationwide. Learn more at savethemusic.org.

Media Contact

• Erin DeAngelo | Mars Snacking | erin.deangelo@effem.com
• Nirmala Singh | Weber Shandwick | nirmala.singh@omc.com 

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SOURCE Mars, Incorporated