StackAdapt, the leading AI advertising and orchestration platform, today announced that Harley Finkelstein, President of Shopify, has joined the company as a strategic advisor. Finkelstein will work closely with StackAdapt’s leadership team as the company enters its next phase of global growth and continues expanding its technology beyond programmatic advertising.
Finkelstein brings more than 15 years of experience helping build and scale Canada’s most successful technology company. He joined Shopify in 2010, previously served as Chief Operating Officer, and today serves as President. He is also an entrepreneur who has founded multiple startups and ecommerce businesses and holds advisory and board positions across the technology, retail and nonprofit sectors.
“Harley understands what it takes to build an enduring technology company while staying relentlessly focused on the people using the product,” said Vitaly Pecherskiy, Co-Founder and CEO of StackAdapt. “We’ve always shared the belief that the best companies are built by thinking long term, moving quickly and challenging the assumptions of established categories. As StackAdapt continues to grow globally and redefine what marketers should expect from their technology, having Harley’s perspective around the table will be incredibly valuable.”
StackAdapt has grown from its roots in programmatic advertising into an AI-powered advertising and orchestration platform designed to help marketers plan, activate, optimize and measure campaigns across channels. As the company continues to expand globally, it is investing in AI and automation to help marketers connect media, data, creative and measurement and make better decisions across the marketing lifecycle.
As an advisor, Finkelstein will provide strategic counsel to StackAdapt’s leadership team on areas including global growth, company building, product strategy and the evolving role of technology in helping businesses grow.
“I’ve spent much of my career around entrepreneurs who are ambitious enough to rethink how an entire category works, and that’s what I see in Vitaly and the StackAdapt team,” said Harley Finkelstein, President of Shopify. “They’ve built an incredible company from Canada with global ambitions, and they’re approaching AI and advertising with the same entrepreneurial mindset that got them here. I’m excited to work with Vitaly and the team as they think about what comes next.”
Finkelstein’s appointment comes as StackAdapt continues to expand its capabilities and global footprint. The company supports thousands of clients globally and has increasingly focused its product roadmap on connecting media, data, measurement and AI within a unified platform.
About StackAdapt
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, email, and more—into one seamless experience. The platform makes it easy to find the right audience, personalize creative, run campaigns, optimize, and measure results in one place. Trusted by the most forward-thinking brands and agencies, StackAdapt combines speed of innovation, deep vertical expertise, and partnership that powers real business growth. For further information, visit www.stackadapt.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260915524638/en/
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